Caroleyes it - Interior Design by Carol C. Brown

White on white elegance. That was Donald Trump’s first exposure to my design work, and foundational to a professional relationship that began in the late 1990’s.

Mr. Trump and I share several common ideals. We both value aesthetics and appreciate elegant design, and we both believe in a fundamental concept that you should “Make the most of what you have.”

My work with Donald Trump was born from his desire for excellence in design and started with the redesign of his beloved Scheherazade Restaurant at the Taj Mahal. In 1999, on a visit to my home during the holiday season, Donald Trump was seated in my living room and admired it’s timeless beauty. He was drawn in by the mix of modern and classic furnishings, deftly layered with various shades of white patterns and textures. Mr. Trump has an impeccable sense of style, and by the end of the evening, he had not only requested that I use my home design as the direction for the Scheherazade redesign, but he made me responsible for design at all Trump Hotels and Casinos going forward.

Over the next several years I would take on a number of tremendous projects, not the least of which was the creation of “the hottest nightclub on the East Coast.” As I toured the former sports bar with Mr Trump that January day in 2000, I began formulating my plan. Drawing on the Taj Mahal’s exotic theme, I would name it the “Casbah”. What were wooden beams would become steel trusses. Memorabilia display cases would turn into ”windows” behind the banquettes revealing night shots of the Atlantic City skyline.There would be state of the art light trusses and
suspended steel platforms for the dancers. Metallic Sultan’s drapery would complete the illusion. The merchandising area would become an intimate, circular rotunda with curved bar, mirrors, banquettes, and marble floor inlay. I expressed the basics of what I “saw” and Donald immediately said, “Carolize it,” and from that moment, my company name was born.

Caroleyes it, Inc. went on to provide elegant design for numerous Trump projects, including:


• Redesigning all the guest rooms at Trump Taj Mahal
• Recreating the Salon and Spa at the Taj.
• Reopening the Maharaja Club as the “most decadent, private high-roller club in town”
• Building the Bengal Club and buffet
• Putting my signature on the Moon Bar and the Star Bar
• Redesigning Trump Plaza’s Lobby
• Plaza Tower
• East Tower
• Renovating all the guest rooms Trump plaza
• Redoing the suites at Trump Marina
• Rebranding Trump Plaza’s Baccarat pit
• Designing a steakhouse for Trump Marina
• Redoing the buffet at Trump Marina
• Customizing furniture, carpets, wall covering, etc. at all properties

In 2003, my designs appeared as the backdrop on several scenes from the first season of the Apprentice. That same year, I was the recipient of the 5 Star Diamond Award selected as “one of the finest corporate interior decorators worldwide”. Since that time I have done numerous commercial and residential projects with the same pride and passion, forever recognizing the honor of the opportunity given me to do what I do best, and what I truly love!

Carol C. Brown


photos provided by jeffreytotarophotographer, ASMP

Design Samples: | Hotel and Casino Suites | Lobbies | Interior | Kitchen | Living Room |


Caroleyes it logo and 5 star award